SBC Gaming

SBC Gaming has been attended by Pragmatic Play for the last 3 years. Deciding to level up in 2025 the ambition was to move from a sponsored public bar to a cocktail and VIP hospitality space for industry stakeholders and leaders. The ambition required a premium outdoor solution that; supported private meetings, demonstrated products, catered for all weather conditions and provided an experience synonymous with Pragmatic Play's industry leading status.

Something Else worked as lead creative and production partner, designing a 350 sqm single story custom-engineered temporary structure that served as a high-stakes sales and meeting hub. The "all-weather" protection, involved a complex process to eliminate all external risk factors associated with the outdoor venue location.

Operating under a demanding 10-week design-to-delivery deadline, this rigorous, highly complex execution ensured a flawless, reliable platform that successfully hosted Pragmatic Play's Account and sales teams, VIP clients and partners, reaffirming the brand as an industry leader.